Retail / Ravipa Jewelry

Rapid Scalability

A Thai jewelry brand unifying front-end and back-end to support international expansion.

Customer overview

Ravipa Jewelry is a renowned Thai company in jewelry design, production and distribution, distinguished by modern designs blending luxury with simplicity and a focus on high quality (necklaces, rings, bracelets, etc.). Popular in Thailand and abroad, it has 40+ branches nationwide and was founded over a decade ago by Ms. Thanisa Veerasaksri.

The challenge

Before exploring ERP, it used an accounting system for back-end and a separate POS for front-end sales, making data integration hard. Selling across multiple marketplaces further complicated synchronisation. Issues: unintegrated finance, difficult expense control and limited cost visibility, manual error-prone reporting, unclear true net profit per product, and uncertain production forecasting from unreliable data.

The solution

Chose Oracle NetSuite ERP for its reliability and proven efficiency — a single platform integrating front-end and back-end via one source of data, ideal for international transactions (procurement/sales, its core business). Jcurve provided solution guidance and strategic workarounds as a clear roadmap, reassured by Jcurve being an international provider supporting overseas expansion.

The results

Bottlenecks resolved promptly with less disruption, enhanced data security, clearer performance evaluation, and improved data accuracy/quality for decisions. Inventory control improved with real-time data, workflows automated to cut manual work, and a single source of truth serves both users and back-end — ready for international expansion.

We recognized the potential of the Jcurve team after our initial consultations about the challenges our company faced. Jcurve provided practical solutions and insightful advice, which gave us the confidence to make this significant operational change.

Sapol Pongthong (CFO), Thanisa Veerasaksri (Founder)
Ravipa Jewelry
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Story Snapshot

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Industry
Retail
Company size
40+ branches
Location
Bangkok, Thailand
Solution
Jcurve ERP
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Key results

Front + Back-end
Unified Platform
Real-time
Inventory & Profit Visibility
International
Expansion Ready
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