Food and Beverage / Different Drop

Raising a glass to startup
business growth

A premium online wine/spirits retailer needing inventory
and cash-flow management to grow.

Customer overview

Different Drop is a premium Australian wine and spirits online retailer/wholesaler in Ultimo, NSW, founded in 2013 by ‘three mates’. It offers personalised service and hard-to-find products such as rare vintage and limited-edition wines, serving premium consumers, corporate offices and restaurants.

The challenge

Started on Xero but it was too limited for complex inventory and order management — no cost-of-goods-sold account and no way to manage stock in/out from both warehousing and accounting angles. As an inventory-heavy retailer, stock is its main asset and risk.

The solution

The owner researched industry leaders, found they used NetSuite, and was connected to JCurve ERP (NetSuite’s small business edition). The JCS team guided setup; the business now uses dashboards, saved searches and daily reporting for inventory, orders, customers and accounts payable, with built-in CRM for lead tracking.

The results

Benefits within 1–2 months: time and cost savings on admin/manual work. It manages cash flow and stock-turn rates to stay cash-flow positive. The customer base grew from hundreds to tens of thousands, selling ~2,000 products, expanding from two people in a garage to a five-person warehouse — 35 admin hours saved weekly and 150% year-on-year growth.

For a business like ours, cash flow is the thing that will sink you. Jcurve ERP has enabled us to stay on top of that, and really manage our stock turn rates to stay cash flow positive.

Brett Ketelbey (Co-Founder/Director)
Different Drop
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Story Snapshot

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Industry
Food & Beverage
Company size
5 staff (from 2)
Location
Ultimo, NSW, Australia
Solution
Jcurve ERP
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Key results

150%
Year-on-Year Growth
35 hrs/week
Admin Saved
100s → 10,000s
Customer Base
Ready to Unlock Your Growth?

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The ‘Contact Me’ form is reserved for business inquiries. For career opportunities, please visit our Careers page.