Business success stories: Two Birds Brewing
Co-Owners/Founders
Jayne Lewis and Danielle Allen
Location
Melbourne, VIC
Industry
Retail/wholesale: food and beverage
Two Birds Brewing is Australia’s first female-owned brewing company. Located in Spotswood in Melbourne’s inner-west, the award-winning brewery focuses on craft beers. Co-Owners Jayne Lewis and Danielle Allen founded the brewery in 2011, unveiling their first beer, the Golden Ale, in October 2011, followed by Sunset Ale in 2012. Since its establishment, the business has expanded into a state-of-the-art brewery, bottling line, and tasting room with operations spanning production, wholesale and consumer direct sales.
Why did Two Birds Brewing choose JCurve ERP?
When Two Birds Brewing started its growth journey from a small wholesale business to a manufacturing, wholesale, retail and online business with stockists including Dan Murphy’s, Booze Bud and Beer Cartel. The company needed software that would support the transition and give more visibility into business operations. Jayne and Danielle had started out using MYOB accounting software, but operations were quickly becoming too diverse and complex for the software. They needed a system that would grow with them and help make sense of all the business data coming in.
“We did a whole lot of research online looking at various cloud-based programs, and JCurve ERP, the SME edition of NetSuite, stood out in terms of its capability and functionality. It seemed to really be able to adapt and change, it suited our needs, and could support our growth plans,” explains Danielle Allen, co-founder, Two Birds Brewing.
The deployment was made easier with cloud-based delivery. Two Birds Brewing worked closely with NetSuite partner JCurve Solutions (ASX: JCS) to guide them step-by-step through system setup. “This was all done through GoToMeeting online, so I could do it from the comfort of my own office while keeping the business running. It was a relatively simple process getting it all set up and ready to go. We met our go-live deadline, and were ready in a timely manner,” Danielle says.
“We did a whole lot of research online looking at various cloud-based programs, and JCurve ERP, the SME edition of NetSuite, stood out in terms of its capability and functionality. It seemed to really be able to adapt and change, it suited our needs, and could support our growth plans.”
Powerful stock management and CRM
Two Birds Brewing has experienced phenomenal growth since deploying JCurve ERP. It has tripled its number of employees and increase sales fivefold from 2014 to 2019.
Improved inventory management has been a critical feature because Two Birds Brewing has multiple warehouse locations. JCurve ERP allows staff to track and manage stock wherever it’s located. The brewery also has products with “best before” dates as well as limited edition and special items. “We’re constantly managing and checking stock, how much and in which location, so we can advise quantities to the salespeople and products they need to focus on. This has reduced product wastage and write-offs significantly,” Danielle notes.
“JCurve ERP keeps a record of every single customer among the thousands in our system. It’s a really precise and simple way for us to keep track of all communications with all of the thousands of customers that we have.”
Another crucial component for Two Birds Brewing is CRM (Customer Relationship Management). JCurve ERP’s CRM functionality keeps a record of every one of its thousands of customers, and all communications and transactions that have taken place with them, in “a really precise and simple way”, according to Danielle.
“JCurve ERP provides reporting and analytics in a way that gives us powerful business insights. We rely on it extensively for all our sales information. We’ve automated the sales reporting to send to managers and sales reps on a weekly basis. We can log in from wherever we are and get a quick, live snapshot of performance,” Danielle says.
The mobility of JCurve ERP has also been essential. Sales reps and other staff are often out on the road. With JCurve ERP, employees can see live product and pricing information, stock availability, they can process transactions and even submit expense claims, all while on-the-go.
Two Birds Brewery’s focus for the next 12-24 months is to further expand distribution. With a direct upgrade path to NetSuite editions, JCurve ERP has the business covered as its requirements continue to grow.
Outcomes
Sales increased 5x from 2014 to 2019
Multi-location stock and inventory management
CRM keeps precise track of thousands of customers
Powerful, automated reporting
Mobile access keeps staff informed and productive
Information and resources
Guide
Free guide: The Real Costs of ERP – Cloud & On-Premise Compared.
Video
2-minute explainer video: What Is ERP Software?
Blog
ERP blog: get the latest ideas on how to boost your business success.
Guide
Free guide: The ERP Buyer’s Guide.
Why consider JCurve ERP for your small business software?
Find out in this brief explainer video.
One system
For SMEs and growing companies right through to enterprise organisations, leveraging a streamlined ERP system that delivers best-practice business processes can be the key to continued success.
Make informed, agile business decisions with real-time data that’s accessible from wherever you are. See increased process efficiency. Reduce costs and save your team serious time. Set your business up for real growth with a scalable cloud ERP.
All core business needs
JCurve Solutions (ASX: JCS) is the global #1 NetSuite 5-Star partner and exclusive provider of the small business edition of NetSuite, JCurve ERP. JCS has completed over 600 successful cloud ERP implementations.
JCS takes the time to understand your individual business needs. Work with an Australian-led team of experts with solid experience across multiple industries to maximise value from your ERP.
Want to be one of the next business success stories?
Start setting your business up for real growth now.
Book a demo or call us on 1800 528 783.
Get started with an ERP demo that’s tailored to your business priorities
In a hurry? Call for a quick, initial chat on 1800 528 783.
