Once the business went online, Midsummer Star started to experience growth in sales. A social media marketing strategy resulted in jewellery bloggers and influencers discovering the brand and creating a need to scale operations quickly.
Krishnan Borthwick, Midsummer Star’s co-founder, knew that the business was capable of meeting a growing demand for its products, however a reliable platform, that could handle Midsummer Star’s complex inventory, would be vital to success.
Krishnan had previous experience using NetSuite. When he investigated JCurve ERP, the small business edition of NetSuite, he recognised it had a vast amount of versatility. Based on an enterprise product, JCurve ERP’s small business edition could meet existing needs and empower business growth well into the future.
Having decided on JCurve ERP, importing existing business data from spreadsheets was quick and simple. Within a couple of months, the system was supporting financials, inventory and order management, sales and customer management.