Gross Profit

Gross profit is normally defined, most simply, as follows:

Gross Profit = Sales – Costs

In reality, gross profit estimates are based on a more complex interaction of prices, discounts, costs, and ultimately, gross profit, at several levels. Using an item’s price and a proposed discount, JCurve calculates the transaction’s revenue. Then, using the estimated cost of the item, JCurve calculates the estimated gross profit earned from the revenue. JCurve supports both line-level and transaction-level gross profit estimates. These estimates supply decision-making information to sales teams and executives throughout the sales process, from the opportunity stage early in the sales cycle on through to the issuance of an invoice.